New. Different. Distinct. That is what will get your client’s/prospect’s attention. Stand out from the crowd of your competitors!!! If you want to find a promotional product for marketing your business that is New, Different and Distinct, then call me today at 541-752-1200 or 888-959-9191.
“Remember the bad B’s: bland, boring and blending as a way of going bust. To succeed, Stand Out!”
Jay Forte
Crown Products is one of my favorite, long time suppliers. Their motto is Whatever it Takes! Their latest move to back that up is their new No Absolute Minimum Order policy. Now you can enjoy no absolute minimum order on most of their items. No kidding. Only want 25 of their Non-Woven Reusable Grocery Tote? No problem. This is the first supplier I have seen to do this in 2010. Check out their site. The do great work!
According to a recent article in USA Today, a dozen different states are considering bans or restrictions on bisphenol A, an estrogen-like chemical used to harden plastics in products such as bottles and cups. Did you know that it is also in the linings of metal cans – tomato products are acidic and actually leach the BPA out of the lining into the food you eat! The FDA is now starting to backtrack on the safety of BPA in food containers in light of new studies about the chemicals potential effects on brain development of fetuses, infants and children. When you buy promotional products like water bottles and plastic cups, make sure you only buy BPA free products. I can help you with that, that is my job. Give me a call today at 541-752-1200 or visit my website: www.promoace.com
This is from the January, 2009 Identity Marketing journal: In the summer and fall of 2008, the Advertising Specialty Institute conducted a survey of 618 business/professional people in New York, Chicago, Los Angeles and Philadelphia to understand how promotional products influence end-users purchasing decisions. Writing instruments are the most recalled items (54% of respondents recall owning imprinted ones), followed by shirts, caps and bags. 42% of respondents indicated that their impression of the advertiser had become either significantly or somewhat more favorable after receiving the item. 62% of respondents indicated that they had done business with the advertiser after receiving the item. This is quantifiable evidence that promotional products drive business to your clients!
The Advertising Specialty Institute announced this morning that the promotional product industry recorded revenues of $19.6 billion in 2007, a 5.4% increase over the $18.6 billion in sales in 2006. Increased political spending and an increase in marketing dollars flowing away from traditional advertising (TV, radio, newspapers, magazines) and also an increase in spending on nontraditional media (event marketing, online, mobile, video, etc.) were reasons for the increase in sales. “This is the highest industry sales we have recorded and shows continued growth of promotional products over the last 5 years,” says Timothy Andrews, president and CEO of ASI. “The growth reflects continued use of advertising specialties by marketers who want to deliver their brand in a powerful, memorable and cost-effective way.”
Sales figures for 2008 remain optimistic. “When the economy shuts off, we are the first thing (businesses) need. We’re an essential too to help build business,” says Dan Welborne, vice president of the promotional product division of WorkflowOne, a Top 40 distributor that grew its ad specialty business by 50% last year.
This report bodes well if you are using trade shows to promote your business:
“Trade Show Activity Indicator” (TSAI) Predicts Healthy Event Industry Market Conditions in the Face of Economic Factors
Trade Show News Network (tsnn.com), the world’s leading online resource for the trade show, exhibition and event industry, posted record increases in traffic to their website in the first quarter (compared to first Q1 07), as well as sharp rises in event bookings and attendance across several industries. The data was generated through the new Trade Show Activity Indicator (TSAI) developed by the parent company of TSNN.com, Caroo Media (the rapidly expanding online division of the Tarsus Group).
“We have the best indicator on trade show participation in the US because we have the best trade show database in the country,” said RD Whitney, CEO of Caroo Media.
Tsnn.com, whose portfolio includes 135,000 registered members, 16,000 event producers, meeting planners and trade show organizers and 42,000 exhibiting companies, reported a 21% increase in unique visitors; a 39% increase in the number of visits; a 117% increase in the number of impressions (i.e. pages visited); and another staggering increase of 123% hits (i.e. click thrus).
In addition, international traffic has grown significantly from Q1 07, with a 70% increase in impressions and a 100% rise in hits.
According to Whitney, these figures suggest a very robust trade show and conference market that, while seemingly is in sharp contrast to a very sluggish macro-economy, is actually in concert with current conditions. “We have our ear to the rail, and the industry is telling us it is time to get out of the office and make some rain,” said Whitney.
“From the headlines in the major media, you might assume interest in attending conferences is down – a canary in the coal mine for b2b activity and investment. However, the TSAI™ suggests just the opposite, and that more people are interested in participating in exhibitions and conferences because of the poor market conditions,” claims Whitney. “Professionals and organizations are simply looking to cut through the e-clutter and spend their business investments smarter — industry events that get you front and center with a multitude of prospects are still the most cost-effective way to maximize your resources.”
The TSAI™ formula combines TSNN.com website traffic and actual event attendance results with data from another Caroo Media company, CVBHotRates.com. The #1 resource for connecting event planners with convention and visitors bureaus (CVBs) has a portfolio of over 50+ partner CVBs throughout the US and over 66,000 meeting planner profiles in their database. CVBHotRates.com averages 20,000 monthly meeting planner visits.
For the first quarter 2008, CVBHotRates.com reported 450 unique RFPs (Request for Proposals) by meeting planners, representing a 240% increase over first quarter 2007. The other key quarterly comparison includes an astonishing 370% increase in hotel room nights.
Steve Schuldenfrei, President of TSEA (Trade Show Exhibitors Association) agrees that the soft economy has not adversely impacted the trade show industry “in this particular downturn, and it is usually true of every recession. A trade show is still a place to do business. You don’t stop marketing now, you want to do more marketing. Of all the media, trade shows are the most resilient, and it’s easy to see why because the results are right in front of you… you’re still face-to-face with your prospective buyers. More than ever, those who now attend trade shows need the education or the products and services more than ever.”
Peter Conway, Vice President Business Development at SWK Technologies, Inc. in Livingston, NJ, claims that his company’s participation in industry events is reflective of what the TSAI™ reports.
“We are attending and exhibiting at more trade shows. We also find that there is no substitute for face to face meetings. Events provide an excellent opportunity to build relationships that endure. Once this connection is made more sales activities can be done on-line or by phone because the parties have a good reality of who they are dealing with.”
Ok, another popular promotional product that is almost always kept and used. How many do you have on your refrigerator? In your vehicle or RV? This MegaClip with black rubber grip and magnet, is on sale now for 500+ @ $.80ea. Price includes a one color print. Screen charge is $45.00. Colors available are Translucent Blue, Red, Green, Purple and Opaque White. This low price will end on President’s Day at 5:00p.m.
Call me at 888-959-9191 or email steve@promoace.com to take advantage of this price.
The chip or bag clip is one of our most popular promotional products. How many different bag clips do you have in your kitchen? Bag clips are so useful, your client or prospect will almost certainly keep and use them. This special, low price of 500+ @ $.55ea. includes a one color print. Screen charge is $45.00. Colors available are Red, White and Blue. This price ends at 5:00p.m on President’s Day. Call me at 888-959-9191 or email steve@promoace.com to take advantage of this price.
You may never find a better price than this for an 11oz. White Ceramic Coffee Mug. This lower than low price of 144+ @ $.80ea. includes a one color imprint on the front and back or a full wrap print. Screen Charge is $45.00. This price will end at 5:00p.m on President’s Day.
Call me at 888-959-9191 or email steve@promoace.com to take advantage of this price.
Order this cool acrylic Avalon Mug (while supplies last) between now and 5:00p.m on President’s Day and you will receive this special, lower than low pricing. Colors available are Red, Green, Smoke, Blue and Clear.
144+ @ $1.75ea. Screen Charge is $45.00. This fantastically low price will end at 5:00p.m. on President’s day. Call me at 888-959-9191 or email steve@promoace.com to take advantage of this price.
