http://www.promoace.com Your Promotional Marketing Specialist since 1985 Tue, 08 Apr 2008 15:59:21 +0000 http://backend.userland.com/rss092 en The Advertising Specialty Institute announced this morning that the promotional product industry recorded revenues of $19.6 billion in 2007, a 5.4% increase over the $18.6 billion in sales in 2006. Increased political spending and an increase in marketing dollars flowing away from traditional advertising (TV, radio, newspapers, magazines) and ... http://www.promoace.com/2008/04/08/promotional-product-sales-reach-196-billion/ This report bodes well if you are using trade shows to promote your business: “Trade Show Activity Indicator” (TSAI) Predicts Healthy Event Industry Market Conditions in the Face of Economic Factors Trade Show News Network (tsnn.com), the world’s leading online resource for the trade show, exhibition and event industry, posted ... http://www.promoace.com/2008/04/03/tsnncom-reports-dramatic-increase-in-event-interest-in-q1-08/ This could be a first. A totally green, USA made golf ball that plays like the most popular name brands. The Dixon Earth ball meets USGA standards in size and weight while having incredible feel and flight. "It makes no sense to compromise quality, feel or performance ... http://www.promoace.com/2008/04/03/game-of-golf-gets-greener/ With the current state of the Real Estate market, experts say homeowners will stay where they are and renovate existing properties. This is a business opportunity for home improvement contractors, plumbers, roofers, painters and others to improve their market share and business. The solution: House shaped LinderMints are ... http://www.promoace.com/2008/03/19/real-estate-a-challenging-market/ Looking to find a better way to market their brand, 75% of marketers said they will increase their experiential marketing budgets in 2008, according to a recent survey. Experiential covers many forms of face-to-face marketing including trade shows, special events and sampling efforts. Event marketing and promotional products ... http://www.promoace.com/2008/03/19/face-to-face-marketing-takes-off/ Last week, Reebok paid a $1 million fine for distributing a promotional charm bracelet which resulted in the death of a four-year-old boy from Minnesota.  The charm bracelet, which was distributed as a free gift with the purchase of Reebok children's footwear, included a heart-shaped pendant containing toxic levels of ... http://www.promoace.com/2008/03/19/reebok-fined-1-million-for-faulty-bracelet/ I just received an email from my favorite mug and tumbler supplier, Litehouse Custom Printing (located in Idaho!), that they are closing out some items at fantastic, low prices. This sale is only while supplies last. Better order quick or the really nice, cool mugs and tumblers will ... http://www.promoace.com/2008/02/28/closeout-sale-on-mugs-and-tumblers/ SUCCESS STORY Business: Insurance Agency Objection: Boost agent morale with great giveaways Solution: The Messenger Zippered Padfolio made fantastic prizes at the annual company picnic. Large pockets hold policies, notes and collateral materials with ease - these handy companions were a huge hit. Price: 48 @ $16.45ea., 144 @ $14.26ea. ... http://www.promoace.com/2008/02/28/messenger-zippered-padfolio/ SUCCESS STORY Business: A small, private University. Objective: Garner awareness for the new Project Management Certificate program. Solution: Give each student who registers for the program the perfect organizer - the Presidential Zippered Padfolio with Calculator. Durable, stylish and thoughtfully branded with the course name and school logo, this ... http://www.promoace.com/2008/02/28/presidential-zippered-project-folio/ SUCCESS STORY: Business: All-inclusive Resort. Objective: To provide guests with more than just great memories. Solution: Each guest who booked a week long stay received a branded Bon Voyage Traveler's Wallet - a durable, handy helper - packed with awesome features. The resort's logo now takes flight, along ... http://www.promoace.com/2008/02/28/bon-voyage-travelers-wallet/